Peran servicescape terhadap trust dan dampaknya pada minat beli yang dimoderasi oleh personal selling pada live streaming produk tas di facebook

This study aims to examine the effect of servicescape and trust on interest in buying bags moderated by personal selling. research was conducted Greater Jakarta area. The sampling technique used purposive method. data is primary collected distributing questionnaires consumers using live streaming Facebook. Hypothesis testing carried out PLS analysis based statistical tests, results show that has a positive significant significantly interest. While selling moderation no